ZM//
SYSTEMS FOR SALES ENGINEERING
Y:0000
SALES ENGINEER · TECHNICAL ADVISOR
SER. ZM-2026 · AUSTIN, TX

ZACH
MOREN®

FIG.00 / OPERATOREST. 2012
Translating complex technology into outcomes customers can trust.

Senior sales engineer & trusted technical advisor — 10+ years architecting enterprise SaaS across commercial, public-sector, and K-12. The bridge between what gets built and what gets bought.

Experience
10+ yrs
Markets
Private + Gov + EdTech
Domain
SAAS | Hardware
SCROLL TO DECONSTRUCT
FIG. A
FIG. A · BUYER PROFILES

Who's across the table.

01Operating PrinciplesDOC / PHILOSOPHY

Technology only matters when it solves a real problem for a real person. My job is the translation layer turning capability into clarity.

P-01

Earn the conversation

Access isn't trust. Lead with understanding their world faster than they expect — and the honesty to say what won't work.

P-02

Engineer the proof

Demos drown in features. Scope tight proofs-of-concept against the customer's own data so the decision de-risks itself.

P-03

Design the explanation

If a stakeholder can't see the system, they can't say yes. Use design to make complex architecture legible to everyone in the room.

FIG. B
FIG. B · THE SALES CYCLE

The work is a loop.

02Operating HistoryTAB THROUGH THE FILES

Experience

2020—NOWAustin, TX

Manager of Sales Engineering

Transfinder
Routing & TelematicsPublic Sector + EnterpriseTeam Leadership
  • Primary technical advisor on complex, multi-product SaaS deals — routing, telematics, GPS, fleet optimization.
  • Lead technical discovery & solution architecture with customer engineering and operations stakeholders.
  • Translate business requirements into integration designs across cloud platforms, APIs, and data flows.
  • Direct POC strategy and execution on high-value opportunities — scoping, customization, validation to close.
  • Partner with sales leadership on deal strategy, executive presentations, and competitive positioning.
  • Built a structured product feedback loop feeding prioritized inputs to Product & Engineering.
  • Developed demo frameworks & playbooks adopted as org-wide standards.
  • Supported 25% YoY growth two years running through rigorous pre-sales execution.
2015—2020Austin, TX

Solutions Engineer

Apple Inc.
Enterprise & BusinessHardware + SoftwareTechnical Training
  • Technical consultant and solutions engineer supporting enterprise and business customers.
  • Translated complex hardware, software, and platform capabilities into clear business value.
  • Designed and delivered technical training programs, self-guided content, and recorded video modules.
  • Maintained HTML-based knowledge resources and design standards for scalable delivery.
  • Collaborated cross-functionally with Engineering and Product to ensure accuracy and alignment.
2012—2015Austin, TX

Assistant Business Sales Manager

Apple Inc.
Sales EnablementCoachingStorytelling
  • Coached on-site and remote sales teams on technical sales execution and discovery best practices.
  • Delivered group training on solution selling, customer engagement, and storytelling.
  • Implemented new sales techniques that increased engagement and improved satisfaction scores.
B.A.Tempe, AZ

Bachelor of Arts, English

Arizona State University
NarrativeThe original translation layer
  • A communications foundation underwriting a career spent making technical complexity legible to non-technical audiences.
FIG. C
FIG. C · EARNING THE CONVERSATION

Trust is concentric.

03Off-SpecPERSONAL
I-01

Building with AI

An active builder — I use AI tools daily to accelerate deal prep, scope solutions, and prototype customer-facing content. This site is part of that practice.

I-02

On & offline

I make time to connect in both worlds — diving deep into the latest innovations and developments in technology, while also connecting with the natural world and disconnecting from the things that demand our attention. Staying grounded is what helps keep the work human.

I-03

Travel

New places help reset how I interact with the world around me. Breaking out of routines and engaging with new experiences helps prepare us for anything that might get thrown at us.

FIG. D
FIG. D · COMPLEXITY → SOLUTIONS

From complexity to clarity.

04Open a ChannelTRANSMIT

LET'S
TALK.